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Real. America. Up close.

Nestled on the eastern foothills of the Black Hills of South Dakota, Rapid City shines as a hub of this legendary region’s vacation activities. From Native American culture and western history to the majestic National Parks and Monuments, you will find a wealth of opportunity in the Black Hills.

The Black Hills are home to the mysterious Badlands National Park, Devils Tower National Monument, Wind Cave National Park, Jewel Cave National Monument, and the majestic Mount Rushmore National Memorial. Custer State Park is a lifetime experience of wildlife and breathtaking scenery. Crazy Horse Memorial carving now in progress in another must see. Six highways from Rapid City lead south, north and west into the canyons and mountains of the Black Hills, making all of the area’s main attractions easily accessible.

Every trip to the Black Hills must start with an experience at The Journey Museum. The Journey will take you on an incredible trek through time, from the formation of the mystical Black Hills over 2.5 billion years ago to the continuing saga of the Western frontier. While visiting Rapid City and the Black Hills, make sure to visit Prairie Edge Trading Company, located in historic downtown Rapid City. Prairie Edge is an enormous mercantile of exclusive Indian-made goods showcasing the culture, crafts and art of the Great Plains Indians. After your downtown shopping experience, stop into the Firehouse Brewing Company, for quality beers and ales carefully brewed and aged on the premises, with a fare to satisfy every appetite. Rapid City also boasts numerous free attractions, including the Stavkirke Chapel and the Museum of Geology. Downtown you will find life-sized bronze sculptures of United States Presidents.

Coupled with the over 4,400 sleeping rooms located at lodging facilities throughout Rapid City, nearly 100 quality restaurants, numerous enticing attractions, and airline service from Northwest, United Express, and Skywest Delta Connection, Rapid City is the perfect hub for any Black Hills experience. So when planning your next destination, there’s “Lots to explore after a coupe billion years."